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Zacharias Holt
Graphic Design



Brands Worked With

TetrisTM,  PACMAN TM , SANRIO, Demonslayer, Tokidoki, Puglie, Peanuts, MOMO, WELD Racing, Tireco, Milestar Tires, BBS, Bilstein, Demello Offroad, Meguiars, Transamerican, Eat Chow, Hotchkis, LGE, Mod Auto, Nankang, Westlake Tires, Smittybilt, City of Garden Grove,

    Case Studies

01. Elevating Campaigns by Enhancing Photography and Design

02. Reinventing Kura's Waitlist Experience with a Rewarding Twist

03. Shedding Light on Focused Campaigns

04. Print, Presentation, and Logo Design

     About Me
Home

01.

Elevating Campaigns by Enhancing Photography and Design



Overview

Kura's Monthly Discoveries is an exciting campaign that highlight exclusive items for a limited time of 10 days. The main objective is to appeal to rewards members, social media followers, and new guests, encouraging them to explore and experience our carefully selected, sustainably sourced products.

The Main Goal

Improve overall quality of the campaign to represent the exclusivity of the advertised items with upgraded assets and targeting.

Process

For this campaign, we map out the entire marketing strategy

  • Create breifs: explaining products, design theme, assets needed, and project schedule for that month.
  • Product photography shoot
  • Print design & production
  • Digital & social media design
  • Google ad launches

Previous Design

As shown here, the images are clearly clipped out with varying levels of quality with minimal exploration of type styles through out past months with images not proportionate to one another and heirarchy aimed towards the products.



Upgraded Design

The new images utilize different plates and groups of items, as well as the heirarchy aimed towards the duration date rather than the item. The exploration of type styles differentiates the campaigns month-to-month while still maintaining the information that is standard for the brand.



The hiring of contracted photographers in combination with establishing themes, generating creative briefs ultimately resulted in beautiful photography with enhanced colors and textures.