03:
Shedding Light on Focused Campaigns
A Solutions Based Approach
Intense Lighting provides high-quality commercial lighting solutions to elevate work, leisure, and living spaces. The company prioritizes direct communication between sales representatives, architects, and lighting designers. The marketing department focuses on integrating technical details and communication design to embody the brand's sleek aesthetic. Brands include Intense Lighting for downlights, Birchwood Lighting for Linear lighting, and V-Rail for rail lighting systems.

Brochures
Sales representatives across the nation rely on product brochures to specify details of products and how they relate to the construction project needs.
Duties in product campaigns include:
Duties in product campaigns include:
- Product photography & manipulation
- Brochure design layout
- iconography design for key features

Formatted images for Newsletter, Linkedin, & Facebook

Website & Instagram
These are the most popular outlets for digital platforms is the extensive website which displays the products with all available colors and trims including round and square options. The Instagram page connects the company to others in the industry .
Duties:
Duties:
- Image production for all angles of the product
- Image production of all trim features
- Backend design of webpage layouts using Oracle
- Spec sheet design for all technical information featured as downloadable PDFs