︎

Zacharias Holt
Graphic Design



Brands Worked With

TetrisTM,  PACMAN TM , SANRIO, Demonslayer, Tokidoki, Puglie, Peanuts, MOMO, WELD Racing, Tireco, Milestar Tires, BBS, Bilstein, Demello Offroad, Meguiars, Transamerican, Eat Chow, Hotchkis, LGE, Mod Auto, Nankang, Westlake Tires, Smittybilt, City of Garden Grove,

    Case Studies

01. Elevating Campaigns by Enhancing Photography and Design

02. Reinventing Kura's Waitlist Experience with a Rewarding Twist

03. Shedding Light on Focused Campaigns

04. Print, Presentation, and Logo Design

     About Me
Home

01.

Elevating Campaigns by Enhancing Photography and Design



Overview

Kura's Monthly Discoveries is an exciting campaign that highlight exclusive items for a limited time of 10 days. The main objective is to appeal to rewards members, social media followers, and new guests, encouraging them to explore and experience our carefully selected, sustainably sourced products.

The Main Goal

Improve overall quality of the campaign to represent the exclusivity of the advertised items with upgraded assets and targeting.

Process

For this campaign, we map out the entire marketing strategy

  • Create breifs: explaining products, design theme, assets needed, and project schedule for that month.
  • Product photography shoot
  • Print design & production
  • Digital & social media design
  • Google ad launches

Previous Design

As shown here, the images are clearly clipped out with varying levels of quality with minimal exploration of type styles through out past months with images not proportionate to one another and heirarchy aimed towards the products.



Upgraded Design

The new images utilize different plates and groups of items, as well as the heirarchy aimed towards the duration date rather than the item. The exploration of type styles differentiates the campaigns month-to-month while still maintaining the information that is standard for the brand.



The hiring of contracted photographers in combination with establishing themes, generating creative briefs ultimately resulted in beautiful photography with enhanced colors and textures.




02:

Reinventing Kura's Waitlist Experience with a Rewarding Twist



Summary

Kura Sushi Rewards is a loyalty program for guests to sign up to gain special promotions, get on the waitlist, and find their closest location. The app provides a useful and pleasing experience adding to the tech-forward brand of the company.


Logo Design

After deliberation and taking inventory of brand elements within other advertisement, the square stacked logo inside of the patented Mr. Fresh was ultimately chosen due to the uniqueness of the contraption, its symbolizm of freshness and technology, and pleasing visual for IOS and Android icon formats.


Initial Interface Design

To create a branded app that displays fun and recognizable experiential motifs while adhering to the PUNCHH interface capabilities.


Final Design

Results from a conducted focus group showed the initial design featuring the Japanese mascot Mutenmaru was considered too childlike for the average user, and needed an upgrade.

The update incorporated a popular habit for dining guests which is the stacking of plates before disposing them into the plate slot. Plate stacking is a common occurence especially with guests using social media to show off how many items they can consume in a sitting.

The stacked plates fill in from white and gray to while and blue as guests process their payment and recieve points for money spent. Once the stacked plates on the interface is full, they receive a $5 reward which displays at the bottom of the window.


Print UX Design

Kura Sushi restaurant advertisement style stems from Japanese store experience with movement, colors, and use of many surfaces for different purposes. The goal of these designs is to stand out from the rest.

Kura’s menus are branded black with white, while the Bikkura Pon Prizes include elements such as prizes from the prize ball machine, and other brand IP in the collaboration. The final designs for these ads are bright blue to stand out from the rest of the dining experience to guide guests to download and use the app upon their first time in the restaurant.




03:

Shedding Light on Focused Campaigns




A Solutions Based Approach

Intense Lighting provides high-quality commercial lighting solutions to elevate work, leisure, and living spaces. The company prioritizes direct communication between sales representatives, architects, and lighting designers. The marketing department focuses on integrating technical details and communication design to embody the brand's sleek aesthetic. Brands include Intense Lighting for downlights, Birchwood Lighting for Linear lighting, and V-Rail for rail lighting systems.




Brochures

Sales representatives across the nation rely on product brochures to specify details of products and how they relate to the construction project needs.

Duties in product campaigns include:
  • Product photography & manipulation
  • Brochure design layout
  • iconography design for key features




Formatted images for Newsletter, Linkedin, & Facebook






Website & Instagram

These are the most popular outlets for digital platforms is the extensive website which displays the products with all available colors and trims including round and square options. The Instagram page connects the company to others in the industry .

Duties:
  • Image production for all angles of the product
  • Image production of all trim features
  • Backend design of webpage layouts using Oracle
  • Spec sheet design for all technical information featured as downloadable PDFs

04:

Print, Presentation, and Logo Design



Milestar Tires Office Wall Art

This large-scale custom wall art adorns the home office of Milestar Tires, an umbrella company encompassing Tireco and renowned as the largest tire manufacturer in the USA.

Key Duties:  Photo Editing, Digital Painting.




Amazon Headquarters 2 Proposal

This PowerPoint presentation was crafted during Amazon's quest for a new headquarters. The proposal aims to secure the contract for building the headquarters in Garden Grove. Highlighted within the proposal is the OC train car, currently under construction, designed to facilitate efficient city-to-city travel for Amazon's employees and the surrounding community.

Key Duties: Photo Editing, Digital Painting, Vector Graphics (maps), Layouting

︎ View the PDF Here.




Milestar Tires Facebook Post

This design showcases the versatile Milestar STREETSTEEL tire across various vehicles. Garbage Dream Media significantly boosted Milestar Tires' Facebook following from 200 to 200,000 within a single year.

Key Duties: Typography Design, Layout, Photo Editing, Digital Painting




Milestar Tires Tri-fold Brochure

Designed for the renowned PATAGONIA M/T offroad tire, this brochure highlights key features of the product and provides detailed sizing information for custom fitting.

Key Duties: Layout, Photo Editing, Iconography




Express Trading Cards

This logo was designed for Express Trading Cards' Instagram page, a platform dedicated to Instagram Live videos featuring procurement, sales, trades, and unboxings of diverse sports cards. The client's brief emphasized the incorporation of their family crest (shield), inspired by the LA Chargers' color palette, seamlessly integrated with elements representing trading cards.

Key Duties: Logo Design, Concepting